Author: pinaka

Gone are the days of plastering faces on giant posters and hoping for the best. The real estate market has undergone a digital revolution, and savvy agents are wielding the power of online marketing to attract buyers and win listings faster than ever before. But this isn’t your grandma’s Facebook ad – it’s a targeted, data-driven, and personalised approach that’s shaking things up. Let’s dive into how digital marketing is changing the game: 

1. Location, Location, Click-through:

Remember the mantra? Now, it’s “Location, Location, Hyperlocal.” Forget mass marketing – digital tools allow agents to laser-focus on specific neighbourhoods, demographics, and even buyer personas. Imagine targeting ads to young professionals searching for first-time homes in a specific school district, or reaching retirees interested in downsizing in a vibrant community. 

2. Content is King (and Queen, and Agent):

It’s not just about listings anymore. Successful agents are creating valuable content that informs, educates, and entertains their audience. Think blog posts with local market insights, engaging social media showcasing hidden neighbourhood gems, or even video tours that transport viewers right into the heart of a property. 

3. Virtual Reality: Stepping into Your Dream Home (From Your Couch):

Forget open houses – virtual tours are the new norm. High-quality 3D experiences let potential buyers explore properties from anywhere in the world, saving everyone time and resources. Plus, imagine showcasing hidden features like stunning sunsets from the balcony or a cozy fireplace, all without stepping foot inside. 

4. Social Media: Building Trust and Engagement:

It’s not just about posting listings – it’s about building relationships. Social media platforms allow agents to connect with potential clients on a personal level, share valuable content, and establish themselves as trusted advisors. Imagine hosting live Q&A sessions about the local market, or showcasing community events to attract buyers looking for a specific lifestyle. 

5. Data-Driven Decisions: No More Guesswork:

Gone are the days of flying blind. Digital marketing analytics provide agents with a wealth of data on audience behaviour, campaign performance, and market trends. This allows them to optimise their strategies, target the right people, and maximise their return on investment. 

6. The Rise of the Influencer Agent:

Forget the cardigans and briefcases – the new wave of agents are leveraging their online presence to become trusted community figures. Imagine partnering with local businesses, sharing insider tips on the neighbourhood, or even creating engaging video content that showcases the area’s unique charm. 

7. Personalization is Key:

In today’s world, one-size-fits-all doesn’t cut it. Digital marketing tools allow agents to personalise their approach to each client. Imagine sending targeted email campaigns based on specific interests, recommending similar properties based on past searches, or even creating custom landing pages that cater to different buyer profiles. 

The future of real estate is digital, and those who embrace this change will thrive. So, dust off your keyboard, put on your thinking cap, and get ready to join the exciting world of digital marketing. The real estate market awaits, and it’s hungry for fresh, innovative approaches.

 Remember, this is just the beginning.

The possibilities are endless at the Digital Dawn!

 

Wondering whether the COVID-19 pandemic has impacted real estate investment in any way?

Let’s begin with a simple question… Why Pune?

Well, Why Not Pune?

The city has consistently offered its patrons dynamic options which are irresistible.  Let’s have a sneek peek into what makes the city such a loved one.

• Pune is the ‘second easiest city to live in’
• Pune is the highest amongst all Indian cities in Mercer’s 21st annual Quality of Living Rankings released in 2019
• Pune is at the top among 23 Indian cities as per the Annual Survey of India’s City Systems (ASICS) 2017, which measures the quality of governance in cities.
• Pune emerged as the best-performing city in terms of Green Spaces and Buildings
• Pune is the ‘oxford of the east’
• Pune is considered one of the most important automobile and manufacturing hub in India.
• Pune is widely regarded to be the second major IT hub of the country.
• Pune now has its own metro

As per the Gera Pune Residential Realty Report, it looks like the best time to buy a home in the city. While real estate has suffered a major setback due to the Coronavirus spread, the impact is likely to be short term. Developers and channel partners have been adopting newer strategies to keep their customers engaged and to keep the lead flow constant, thus driving higher demands.

Considering a sudden growth in demand in the residential market, cash flow has increased significantly, with specific focus being on larger inventories- especially 4/5 BHK apartments and bungalow projects, the demand for which has witnessed 88% hike in comparison to 2019. Moreover, with23 villagesbeing merged in the city limits from the next fiscal, thegeneral body has proposed concession between 15% and 27% in the property tax to be imposed, thus helping the real estate market take an uptrend. On the western side, the growth has been subsequently higher with more developers focusing on expansion towards the major IT hub. More than 65% of the developer projects are located towards the west which has now led into micro markets being developed in the region.

All in all, the market has shown a sharp recovery from the major dip that was seen during the covid times. The recovery rate seems to show a steady growth with ROI seeing steady growth as well.

There has been a visible change that has been observed in the buying behaviour in the post pandemic period with buyers shifting focus from 1-2BHK to 2.5-3BHK properties owing to which the real estate developers have also evolved in order to offer a variety of options for the customers. Reduction in stamp duty and in ready reckoner rates along with decade-low home loan rates of 6.5 per cent, and reduction in premiums by 50 per cent in Mumbai has help boost the property market with a good build up in traction for 2021.

Builders sold 2,05,936 housing units for the full year 2021 as against 1,82,639 units in 2020 as per reports. This growth in sales was largely driven by India’s financial capital Mumbai, where a total of 58,556 homes were sold in 2021. Closely following the Maximum City was its neighbour Pune, where a 9% jump resulted in sale of 42,425 apartments last year, the report by the Gurgaon-headquartered real estate firm shows*.

The increased sales have led to significant lowering of the inventory burden for real estate developers with the current overhang being estimated to be 34 and 51 months for Pune and Mumbai respectively.

One of the most preferred payment schemes for buying a property, flexi-payment plan, is a mix of down payment and construction linked plan. The flexi-payment model helps save a lot of money at the time of booking.  These Flexible payment plans continue to keep home buyers inclined towards under-construction homes, which have been highly preferred by buyers.

In a nutshell, with the change in preferences of the current buyer,  one can assume that the inclination towards higher configuration home spaces complimenting work from home culture is the new trend which is well supported by property supply, lower interest rates and flexi payment plans.

It’s that time of year when marketers try to predict the near future. The marketing environment is continuously changing in today’s fast-paced digital world. Businesses must not only keep up with current trends but also foresee what the future holds in order to be competitive. Let’s take a look at some of the intriguing digital marketing developments that will influence the business in 2024.

Artificial Intelligence

Artificial intelligence is set to alter the way organisations connect with their consumers. Consider a scenario in which chatbots are so sophisticated that they can comprehend and react to client requests with human-like precision. These chatbots will not only give immediate assistance, but will also provide tailored suggestions based on the customer’s tastes and past purchases. This degree of personalisation will result in a more smooth and efficient client experience, increasing customer happiness and loyalty.

Additionally, AI-powered predictive analytics will empower organisations to make data-driven decisions and improve marketing initiatives in real-time. AI algorithms will spot patterns and trends in massive volumes of client data, allowing marketers to target the appropriate audience with the right message at the right moment. Higher conversion rates and a considerable return on investment will result from this level of accuracy.

Personalised Marketing

Businesses will need to go beyond generic mass marketing in the era of customised marketing and focus on developing individualised experiences for their consumers. This may be accomplished by utilising consumer data to comprehend their preferences, purchasing history, and surfing habits. Businesses may use this information to provide personalised marketing messages that resonate on a personal level with each customer. Businesses may create a feeling of exclusivity and relevancy, making customers feel cherished and understood, through customised email campaigns, bespoke product suggestions, or targeted social media marketing.

Video Marketing

While video marketing is not new, its dominance has been increased by the advent of platforms such as TikTok, YouTube Shorts, and other short-form video platforms. The fleeting quality of this information, paired with its captivating visual appeal, perfectly coincides with current viewers’ reducing attention spans. Brands are now using short-form films for storytelling, product debuts, and even customer testimonials, in addition to marketing.

Voice Search

The increase of voice search and its influence on search engine optimisation (SEO) will be another key trend in 2024. With the increasing popularity of voice assistants like Siri and Alexa, businesses must alter their SEO tactics to accommodate speech-based requests. This entails concentrating on long-tail keywords and natural language processing in order to guarantee that their material is voice search-friendly.

New Advertising Channels

New advertising channels, such as voice assistants, virtual and augmented reality, and new social platforms, will emerge in 2024. Marketers must keep an eye on the evolution of these channels and react to the changing environment in order to remain competitive. X(formerly Twitter) has replaced Google as the primary search engine for individuals under the age of 21. Google cannot ignore the younger generation and is considering a collaboration with this social media platform. According to Business Insider, X and Google are developing a global new relationship based on the merging of Google and X search inquiries. Apart from these two, Pinterest is an emerging platform when it comes to pictures and visual searches.

Conclusion

In the rapidly changing world of digital marketing, 2024 is expected to see developments driven by advances in AI, the rise of voice search, and the desire for personalization. While the landscape is studded with enticing potential, organisations must exercise caution, particularly when it comes to data protection and ad-blocking solutions. Businesses must equip themselves not just to surf the digital wave, but also to exploit its full potential, ensuring they remain at the forefront of innovation, engagement, and development.

Trust Pinaka Digital Technologies to handle all of your marketing requirements. We take all the required measures to ensure that your experience with us is positive, from planning and execution to providing excellent outcomes. Our team of professionals makes sure that your company grows and succeeds. The digital journey of 2024 is upon us, and organisations must design their path with educated precision and strategic flair.