Marketing That
Moves from
Click to Close

Media Strategy

At Pinaka, every click is an opportunity, every lead is potential and every sale is growth realized.
For real estate brands, we create measurable impact. With a full-funnel approach—spanning SEO, SEM, Social Media, Creatives, and Strategic Campaigns—we build strong brand equity and drive conversions that accelerate sales. From awareness to sold-out inventories, our media strategies deliver consistent business results

500+

Projects Successfully Launched

10,000+

Successful Campaigns

₹100+ Cr

Media Spends Managed

At Pinaka Digital Technologies, we believe performance campaigns can’t rely only on last-click conversions. With rising customer acquisition costs and changing consumer behavior, the key to success lies in a holistic full-funnel strategy.

We structure every campaign across Awareness (Top Funnel), Consideration (Mid Funnel), and Conversion (Bottom Funnel) to ensure both short-term wins and long-term sustainable growth.

Contact Us

Top Funnel
(Awareness & Reach)

Our Objective to Build awareness, seed trust, and generate demand for tomorrow’s buyers.

What We Do
  • Launch broad awareness campaigns across Meta, Google, and Programmatic platforms.
  • Use social video, storytelling creatives, and influencer/partnership ads to drive brand discovery.
  • Target Tier-II/III cities, vernacular audiences, and new customer segments to expand reach.
  • Build warm pools of engaged audiences who are more likely to convert later.
Why It Matters
  • Brand-aware audiences convert faster and at a lower CPA.
  • Awareness ads fuel consideration and retargeting efficiency, lifting conversions by up to 29%.
  • A balanced funnel can deliver up to 45% higher ROI compared to performance-only campaigns.
Metrics We Track
  • Reach & Impressions
  • Brand Recall & Ad Recall (via Brand Lift studies)
  • Engagement Rate (Video Views, Clicks, Social Interactions)
  • Growth of warm audience pool
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Mid Funnel
(Consideration & Engagement)

Our Objective to Move prospects from awareness to active interest by driving engagement and evaluation.

What We Do
  • Deploy UGC, testimonials, educational content, and product demos to establish trust.
  • Retarget warm audiences with carousel ads, collection ads, and WhatsApp Click-to-Chat ads.
  • Run collaborative ads with creators and retail partners to leverage social proof and credibility.
  • Personalize messaging with AI-driven audience segmentation and first-party data integrations.
Why It Matters
  • Builds preference for your brand over competitors.
  • Converts curiosity into intent, bridging the gap between discovery and purchase.
  • Influencer-led partnership ads deliver 4x higher purchase intent than brand-only content.
Metrics We Track
  • Website Traffic (CPC, CTR)
  • Leads Generated
  • Engagement Rate (Add to Cart, Wishlist, Landing Page Views)
  • Growth of remarketing audience lists

Bottom Funnel
(Conversion & Retention)

Our Objective to Drive high-intent users to purchase and maximize lifetime value.

What We Do
  • Retarget cart abandoners, product viewers, and high-intent segments with sharp offers and urgency-driven creatives.
  • Leverage Advantage+ Shopping Campaigns, Dynamic Catalog Ads, and Conversions API for precision targeting.
  • Deploy WhatsApp re-engagement campaigns for faster closure and repeat sales.
  • Optimize continuously through A/B testing, creative refreshes, and budget reallocation.
Why It Matters
  • Ensures revenue growth at scale with controlled acquisition costs.
  • First-party data and conversion APIs improve tracking accuracy and campaign efficiency.
  • Balances immediate sales with repeat purchase opportunities to reduce reliance on constant new acquisitions.
Metrics We Track
  • ROAS (Return on Ad Spend)
  • CAC (Customer Acquisition Cost)
  • Conversion Rate & Cost per Conversion
  • Repeat Purchase Rate & Retention Metrics
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Why Choose Us
Our Full-Funnel Advantage

At Pinaka Digital, we don’t just run ads—we design scalable digital journeys that take your customers from discovery to advocacy.

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By combining brand building with performance marketing, we ensure
  • Lower CAC : by building trust before conversion.
  • Higher ROI : by balancing awareness with sales activation.
  • Sustainable growth : with a steady pipeline of warm audiences and loyal customers.
Let's Get Started
on Your Success Journey

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+91-7498044954
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