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There was a time when optimising for search engines felt like decoding a single, predictable formula. You would research relevant keywords, place them strategically throughout your content, ensure your website was technically sound, and hope to earn a spot on the first page of Google. But the way people search for information has evolved rapidly […]

Modern SEO is way different than the SEO practices that agencies used to follow. It’s not about keywords anymore. Let’s dive in further to understand why. The Role of AI in Modern SEO In 2025, Artificial Intelligence will become a crucial component of SEO. These days, keyword research, content optimization, and user intent analysis all

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a set of guidelines Google uses to evaluate the quality of content, websites, and creators. While E-E-A-T isn’t a direct ranking factor like backlinks or keywords, it heavily influences how Google assesses your site’s credibility, especially for YMYL (Your Money or Your Life) topics like health,

The traditional search engines like Google no longer hold the entire spotlight. In fact, over 53% of online searches now happen through AI tools such as ChatGPT, Perplexity, and Gemini. If your website isn’t optimized for these platforms, you’re potentially missing out on more than half of your traffic opportunities. In 2025, businesses that are

In the world of digital marketing, businesses often obsess over numbers—clicks, impressions, and Cost Per Lead (CPL). But here’s the real question: Are those leads converting? CPL in digital marketing should not just be about how much you pay per lead; it should be about how much value each lead brings to your business. In

Transforming ORM for the Digital Era: The Shift from Reputation to Relationship In today’s digital era, your brand’s reputation isn’t just about what people say—it’s about how they feel. While Online Reputation Management (ORM) is traditionally about maintaining a clean image, we at Pinaka Digital Technologies believe in something more profound: Online Relationship Management. It’s

In today’s hyper-connected world, a website is more than just a digital presence—it’s a powerful tool that can dominate industries, capture markets, and leave a lasting impression. A well-designed website is the backbone of any successful business, helping brands reach a global audience while standing out in an overcrowded digital space. But what truly makes

Social media isn’t just about scrolling, double-tapping, or dropping fire emojis in the comments—it’s a powerful business tool that can take brands from ‘just existing’ to ‘absolutely thriving.’ If you think social media is only about engagement, let’s flip the script: it’s about converting that engagement into revenue, leads, and brand loyalty. Welcome to the

In today’s competitive landscape, Public Relations is no longer just about media coverage and building relationships with journalists. It plays a crucial role in shaping public perception and enhancing a brand’s reputation. A well-executed PR strategy goes beyond traditional methods to influence opinions, manage crises, and establish credibility. With businesses constantly under public scrutiny, working

For years, businesses have obsessed over Search Engine Optimization (SEO)—tweaking their websites, stuffing in keywords, and chasing Google’s ever-changing algorithms. But here’s the real question: What’s the point of ranking high if people don’t engage with your content? Enter Search Engagement Optimization (SEO)—a smarter, more holistic approach. Instead of just appeasing search engines, it focuses