May 2025

Modern SEO is way different than the SEO practices that agencies used to follow. It’s not about keywords anymore. Let’s dive in further to understand why. The Role of AI in Modern SEO In 2025, Artificial Intelligence will become a crucial component of SEO. These days, keyword research, content optimization, and user intent analysis all […]

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a set of guidelines Google uses to evaluate the quality of content, websites, and creators. While E-E-A-T isn’t a direct ranking factor like backlinks or keywords, it heavily influences how Google assesses your site’s credibility, especially for YMYL (Your Money or Your Life) topics like health,

The traditional search engines like Google no longer hold the entire spotlight. In fact, over 53% of online searches now happen through AI tools such as ChatGPT, Perplexity, and Gemini. If your website isn’t optimized for these platforms, you’re potentially missing out on more than half of your traffic opportunities. In 2025, businesses that are