Performance
Marketing
Case Study
Shubh Developers is a reputed real estate brand in Pune, known for creating thoughtfully designed residential projects. Their latest venture, Shubh Veda in Akurdi, is a lifestyle-driven residential project aimed at urban homebuyers seeking comfort, connectivity, and community living.
The project was launched in a highly competitive micro-market, where multiple developers were already active with similar offerings. The challenge was to create a strong pre-launch buzz, generate qualified leads, and ensure high walk-ins and site visits within a short span of time.
Our performance marketing objective was clear:
- Build awareness for the new project in the right target group.
- Drive quality lead generation through digital channels.
- Ensure a steady funnel of site visits and bookings during the campaign window.
We crafted a full-funnel, phased digital strategy tailored for the project:
- Teaser Campaign:: Created intrigue with storytelling ads to spark curiosity.
- Pre-Launch Campaign:: Focused on positioning Shubh Veda’s unique USPs and capturing leads.
- Launch Campaign:: Aggressive performance campaigns across Google, Meta and other platforms to drive maximum engagement, leads and walk-ins.
Teaser Campaign
Launch Campaign
The Execution
Designed engaging creatives and ad copies highlighting lifestyle, location advantage, and project value.
Optimized campaigns across Google Search, Display, YouTube, and Social Media.
Deployed remarketing funnels to re-engage interested prospects.
Ensured real-time tracking and campaign optimization for maximum ROI.
Results Delivered
Our performance campaign delivered tangible, high-impact results within just three months:
1.2M+
Impressions across Google & Meta platforms
100K
Website Visits during the campaign period
300+
Qualified Leads Generated through targeted campaigns
1000
ROAS on overall marketing spends
Key Takeaway
A structured phased full-funnel approach is crucial in real estate performance marketing. By building intrigue, nurturing interest, and then driving action, we successfully positioned Shubh Veda as a preferred choice in Akurdi and achieved the client’s marketing objectives.
