Social Media Management
Saheel Properties is a progressive real estate developer focused on delivering mid segment residential in the Pune region. Over the years, they have built a reputation for quality, innovation and customer centricity.
When they approached Pinaka Digital Technologies, they wanted to strengthen their digital presence—especially on social media—to increase followers, brand awareness and to maintain daily posts
Over the 8 months prior to engagement, Saheel Properties faced several challenges:
- Low content consistency — Their social media pages (Instagram, Facebook, LinkedIn) had irregular posting, which weakened audience engagement.
- Poor engagement & reach — Posts had low organic traction, limited shares, few comments and minimal interactions.
- Brand differentiation — In a crowded real estate market, Saheel Properties needed a distinctive, compelling voice to stand out among competitors.
- Tracking & analytics gaps — They did not have a strong system in place to measure which content types or campaigns were delivering real value.
Over the course of the partnership (8 months), our goals were:
- Establish a consistent, engaging social media presence across platforms.
- Increase reach, impressions and audience growth (followers) in target segments.
- Boost post engagement (likes, comments, shares, saves).
- Develop a content strategy that reflects Saheel’s brand values, differentiates it from competitors and builds trust.
- Implement measurement & reporting to track performance, refine strategy, and show ROI.
To meet these objectives, we developed a multi-pronged strategy that combined content, community, and paid elements:
- Brand Voice & Positioning: Defined Saheel’s unique selling propositions (USP), tone, messaging pillars (e.g. “quality homes, customer-first”, “timely delivery”, “community-centric living”)
- Content Pillars & Calendar: Created content buckets such as Project Updates, Behind-the-Scenes, Customer / Owner Stories, Locality Highlights, Tips & Education (e.g. home maintenance, interior ideas) and Offers / Promotions
- Visual Identity & Templates: Designed branded templates, consistent fonts / color palettes / image styles so that social posts have a cohesive look
- A/B Testing & Optimization: Testing different post formats (carousel, short video / Reels, single image), copy styles, CTA placements; iteratively refining what works best
- Analytics & Reporting Loop: Setting up dashboards (reach, impressions, engagement, leads), monthly performance reviews, and quarterly strategic pivots
The Execution
Onboarding & Audit
Deep audit of existing social pages, content, and competitor benchmarks
Client workshop to finalize messaging, content pillars, target audience personas, brand guidelines
Content Creation & Scheduling
Produced a content calendar 4 weeks ahead
Designed graphics, short videos, caption drafts, and story templates
Scheduled posts via social media tools, with periodic manual adjustments
Community & Engagement
Daily monitoring of comments, messages and mentions
Ran interactive formats (polls, Q&A, quizzes, contests) periodically
Continuous Optimization
Each week, reviewed top vs underperforming posts
Tweaked creative, copy, posting times, audience segments
Every month, reported results and recommended strategy adjustments
Results Delivered
Over the 8-month period, the campaign delivered measurable growth and value:
120,000+
Monthly Reach
10000+ followers
Growth in Instagram
3–4 % average
Engagement rate per post
Key Takeaway
- Consistency is critical: A regular posting cadence, backed by strong content pillars, builds momentum and trust over time.
- Quality + relevance beats quantity: It’s better to produce fewer high-impact posts than many weak ones.
- Community engagement fuels growth: Active response, interactive formats, and encouraging user contributions amplify reach organically.
- Transparency and measurement build trust: Clients appreciate clear dashboards, monthly reviews, and the ability to see ROI in concrete numbers.
