Public Relations & Influencer
Saheel Properties is a progressive real estate developer focused on delivering mid segment residential in the Pune region. Over the years, they have built a reputation for quality, innovation and customer centricity. Saheel Properties approached Pinaka Digital Technologies to help amplify their brand presence, increase media visibility through PR and online press release campaigns.
When we began, Saheel Properties faced several interlinked challenges:
- The real estate market was becoming saturated with many developers claiming similar value propositions.
- Their projects, though strong in quality, lacked consistent national / regional PR traction beyond local advertising.
- Prospective buyers and investors were largely evaluating them via digital channels (websites, news, reviews) — but Saheel had low share of voice in media coverage.
- There was limited third-party validation (press mentions, news articles, featured stories), which made trust building harder.
- They needed to ensure their PR investment translated into meaningful awareness, website / enquiry traffic and ultimately pipeline leads.
To define success clearly, we framed the following objectives for our 8-month PR / press release campaign:
- Raise media presence & authority — Place consistent, quality press releases and editorial features in real estate / business publications.
- Boost organic brand awareness — Increase brand recall in target geographies (Pune, Maharashtra, surrounding zones).
- Drive qualified traffic & leads — Channel media readers to the Saheel Properties site / lead forms, converting interest into enquiries.
- Strengthen trust & credibility — Through third-party editorial validation, portray Saheel Properties as a credible, visionary builder.
- Sustain momentum & narrative — Keep a steady cadence of newsworthy content so the brand remains top-of-mind over months.
To meet those objectives, we designed a multi-pronged PR approach:
- Editorial Mapping & Pitch Planning: We built a target media list (real estate, business, local Maharashtra press, online portals), along with their editorial calendars and content preferences.
- Newsworthy Narrative Crafting: We identified compelling story angles (e.g. project milestones, sustainability initiatives, buyer stories, innovation, CSR tie-ins) to ensure each press release had relevance.
- Press Release Distribution + Amplification: We arranged for both syndication (via press release distribution networks) and direct outreach to select editors/journalists, along with follow-ups.
- SEO-Optimized Release Content: We optimized press releases (headlines, meta, keywords) so they also help in organic search discoverability.
- Media Relationship & Follow-Ups: We pitched story exclusives, arranged interviews, media site visits, and content collaborations with journalists and regional publications.
- Monitoring & Iteration: We tracked media pickups, backlinking, web traffic from articles, and adjusted angles and timing based on performance data.
The Execution
Phase 1 (Months 1-2): Launch & Baseline
Released foundational stories (company background, flagship project launch, leadership vision) to establish baseline presence.
Phase 2 (Months 3-5): Momentum & Depth
Released project milestones (construction, approvals, sales achievements), buyer testimonial stories, CSR or sustainability initiatives, tech adoption, etc. Simultaneously, we offered exclusive stories to high-tier publications to build prestige picks.
Phase 3 (Months 6-8): Sustained Push & Amplification
Amplified top-performing stories via boosts (social, paid), repackaged content (infographics, visuals), and pitched in new geographies. Also conducted follow-up interviews, media site visits, behind-the-scenes features, and tie-ins with events.
Ongoing Activities
• Proactive editorial nurturing & journalist outreach
• Tracking and reporting of media mentions (print + digital)
• Monthly analysis & angle refinement
• Strengthening backlinks from media picks to Saheel’s website
Results Delivered
The 8-month PR engagement yielded strong, measurable outcomes (figures are illustrative; replace with your real data):
120+
press pickups in regional & national real estate
8 m+
cumulative reach across publications
100+
high-quality backlinks from media domains
25%
increase in site visitor traffic from news / media sources
Key Takeaway
- Narrative matters: Every press release must carry a genuine, newsworthy angle, not just promotional fluff.
- Consistency wins: One-off releases fade; a cadence of stories builds cumulative impact.
- Media + SEO synergy: Press pickups that link back and are SEO-friendly benefit both visibility and site traffic.
- Data-driven adaptation: Monitoring which angles and publications perform best allows you to double down and refine.
- Trust-building is a multiplier: Third-party validation from respected publications accelerates buyer confidence and shortens the sales funnel.
Through this engagement, Pinaka Digital Technologies has helped elevate Saheel Properties’ brand presence and contributed to tangible lead generation and growth in credibility.
