Performance
Marketing
Case Study
Pride World City, a landmark project by Pride Group, is a 400-acre township redefining global living in Pune. With 3,500+ families already residing, the township offers premium residences alongside schools, malls, hospitals, clubs,and IT hubs—making it a complete world within itself.
To make Casa Carnival, Pune’s biggest home-buying festival, a standout success, Pride World City needed more than a standard promotional drive.
The challenge was to :
- Generate buzz in a competitive real estate market.
- Drive high-quality leads and site visits.
- Convert awareness into bookings while keeping communication fresh and engaging.
To make Casa Carnival, Pune’s biggest home-buying festival, a standout success, Pride World City needed more than a standard promotional drive.
Our mission was clear :
- Build brand awareness for Casa Carnival.
- Drive traffic and enquiries through multiple digital touchpoints.
- Convert leads into site visits and bookings while keeping customer excitement alive throughout the campaign.
We designed a data-driven performance marketing campaign powered by creative storytelling and precision targeting. Our strategy included:
- Teaser Campaign: : A two-week pre-launch buzz that sparked curiosity with “Here’s everything that awaits you at Pune’s biggest home-buying fest.”
- Launch Campaign: : Engaging ad creatives across Facebook, Instagram, Google Search, Display, YouTube, Taboola, and LinkedIn.
- Audience Targeting: : Hyper-focused demographics—working professionals, business owners, and investors in the 25–60 age group within an 8–10 km radius.
- Competitor & Brand Keywords: : Capturing high-intent buyers searching for 2/3 BHK homes in Pune.
Teaser Campaign
Launch Campaign
The Execution
A mix of Performance ads + Lead-gen Campaigns across multiple channels.
Continuous A/B testing and creative refreshes to avoid ad fatigue.
Persona-based communication tailored for first-time buyers, lifestyle upgraders, and investors.
Extension of the campaign by two extra weeks on-demand, leveraging the buzz and momentum.
Results Delivered
Our campaign exceeded expectations and delivered measurable success:
5X
Increase in enquiries across all projects.
7X
Boost in bookings during the campaign period.
3050
Quality Leads generated.
6.5M+
Unique Reach in enquiries across all projects.
3.2M+
Site Visits & Impressions.
Key Takeaway
Casa Carnival became more than just a property showcase—it turned into an experience. Through the right blend of performance marketing, creative storytelling and data-driven targeting, Pinaka Digital Technologies helped Pride World City connect with homebuyers in a way that was fresh, exciting and conversion-focused.
