SEO Case Study
Goyal Properties is one of Pune’s most trusted real estate developers, known for delivering high-quality residential projects across prime locations like Akurdi, Kharadi, Punawale and Wakad. With a strong legacy of customer-centric development, Goyal Properties continues to be a preferred choice for modern homebuyers in Pune.
When we partnered with Goyal Properties, the brand was facing tough competition in Pune’s real estate market. Despite having a strong offline presence, their digital visibility was limited. Key challenges included:
- Low organic visibility for competitive location-based real estate keywords.
- Need for consistent ranking improvements for both brand and non-brand keywords.
- Website migration issues that temporarily impacted traffic and keyword positions.
- Requirement to attract high-intent traffic for multiple micro-markets across Pune.
Our SEO objective was clear:
- Strengthen Goyal Properties’ digital presence and improve organic traffic.
- Optimize the website to rank for high-value keywords across all project locations.
- Ensure consistent growth in qualified leads from organic search.
- Build long-term authority in Pune’s real estate digital ecosystem.
We implemented a multi-layered SEO strategy focusing on both on-page and off-page improvements:
- Keyword Research & Mapping:: Targeted location-based and project-specific keywords (e.g., “2 BHK flats in Akurdi,” “3 BHK in Kharadi,” “apartments in Mamurdi”).
- On-Page Optimization:: Improved meta tags, interlinking, and technical SEO to enhance crawlability and relevance.
- Content Strategy:: Created high-quality blogs around trending topics like “AI in Real Estate Development” and “Stress-Free Home Possession.”
- Authority Building:: Strengthened domain authority through off-page SEO—business listings, directory submissions, profile creation, and content sharing.
- Competitor Benchmarking:: Regular competitor analysis to identify backlink opportunities and keyword gaps.
SEO
The Execution
On-Page SEO: Conducted re-audit, optimized pages, added interlinking.
Off-Page SEO: Profile creation, social bookmarking, PDF sharing, directory submissions, and infographic sharing.
Content Development: Published SEO-driven blogs that aligned with user intent and industry trends.
Continuous Tracking: Monitored keyword rankings and organic traffic across multiple micro-markets (Akurdi, Kharadi, Mamurdi, Sinhgad Road, Wakad, Punawale).
Adaptation: Post website migration, adjusted strategies to stabilize rankings and traffic recovery.
Results Delivered
Our SEO efforts for Goyal Properties over the last 2 years have delivered:
70+
Keyword Rankings - Across top 5, 10 and 50 positions
1500+
Sessions: Increased to from 480
1000+
Organic Traffic - Showing consistent acquisition
Key Takeaway
Our SEO partnership with Goyal Properties highlights how a consistent, location-focused SEO strategy can help real estate brands sustain digital visibility even amidst challenges like website migrations and market competition. With continuous optimization and authority-building, we positioned Goyal Properties as a trusted name in Pune’s digital real estate landscape.
