Job Summary:
We are seeking a strategic and results-driven Head of Digital Marketing to lead our digital marketing efforts across all online platforms. The ideal candidate will be responsible for developing, executing, and optimizing multi-channel digital campaigns to drive brand awareness, customer acquisition, engagement, and revenue growth.
Key Responsibilities:
- Digital Strategy & Leadership
- Develop and implement comprehensive digital marketing strategies aligned with business goals.
- Oversee digital marketing team and agency partners to ensure cohesive execution.
- Drive innovation in digital channels, tools, and best practices.
- Performance Marketing
- Manage paid campaigns (Google Ads, Meta, LinkedIn, etc.) to achieve ROI and KPIs.
- Optimize funnel performance from lead generation to conversion.
- SEO/SEM & Content
- Oversee on-page and off-page SEO strategies.
- Guide content marketing efforts including blog, video, and email marketing.
- Collaborate with content creators to ensure consistency in voice and message.
- Social Media & Community Management
- Drive strategy across social media platforms to increase engagement and brand reach.
- Monitor trends, platform updates, and audience behavior.
- Analytics & Reporting
- Analyze campaign performance and user behavior through tools like Google Analytics, GA4, HubSpot, or similar.
- Create dashboards and reports for stakeholders with actionable insights.
- Website & Conversion Optimization
- Lead website development and optimization efforts (UI/UX, CRO).
- Collaborate with design and tech teams to ensure high-performing digital assets.
- Team Management & Collaboration
- Lead, mentor, and grow the digital marketing team.
- Collaborate with sales, product, and creative teams to align marketing with business objectives.
Requirements:
- Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s preferred).
- 8+ years of experience in digital marketing, with at least 3 years in a leadership role.
- Proven track record of managing large-scale digital marketing campaigns.
- Strong understanding of marketing technologies and tools (e.g., Google Analytics, CRM, CMS, SEO tools).
- Excellent leadership, communication, and project management skills.
- Data-driven and highly analytical.
Preferred Skills:
- Proven experience in digital marketing within the real estate industry.
- Certifications in Google Ads, Meta Blueprint, HubSpot, etc.
- Familiarity with AI-driven marketing tools and automation platforms.