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E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a set of guidelines Google uses to evaluate the quality of content, websites, and creators. While E-E-A-T isn’t a direct ranking factor like backlinks or keywords, it heavily influences how Google assesses your site’s credibility, especially for YMYL (Your Money or Your Life) topics like health, […]

The traditional search engines like Google no longer hold the entire spotlight. In fact, over 53% of online searches now happen through AI tools such as ChatGPT, Perplexity, and Gemini. If your website isn’t optimized for these platforms, you’re potentially missing out on more than half of your traffic opportunities. In 2025, businesses that are

In the world of digital marketing, businesses often obsess over numbers—clicks, impressions, and Cost Per Lead (CPL). But here’s the real question: Are those leads converting? CPL in digital marketing should not just be about how much you pay per lead; it should be about how much value each lead brings to your business. In

Social media isn’t just about scrolling, double-tapping, or dropping fire emojis in the comments—it’s a powerful business tool that can take brands from ‘just existing’ to ‘absolutely thriving.’ If you think social media is only about engagement, let’s flip the script: it’s about converting that engagement into revenue, leads, and brand loyalty. Welcome to the

In today’s hyper-connected world, a website is more than just a digital presence—it’s a powerful tool that can dominate industries, capture markets, and leave a lasting impression. A well-designed website is the backbone of any successful business, helping brands reach a global audience while standing out in an overcrowded digital space. But what truly makes

Transforming ORM for the Digital Era: The Shift from Reputation to Relationship In today’s digital era, your brand’s reputation isn’t just about what people say—it’s about how they feel. While Online Reputation Management (ORM) is traditionally about maintaining a clean image, we at Pinaka Digital Technologies believe in something more profound: Online Relationship Management. It’s

In today’s competitive landscape, Public Relations is no longer just about media coverage and building relationships with journalists. It plays a crucial role in shaping public perception and enhancing a brand’s reputation. A well-executed PR strategy goes beyond traditional methods to influence opinions, manage crises, and establish credibility. With businesses constantly under public scrutiny, working

For years, businesses have obsessed over Search Engine Optimization (SEO)—tweaking their websites, stuffing in keywords, and chasing Google’s ever-changing algorithms. But here’s the real question: What’s the point of ranking high if people don’t engage with your content? Enter Search Engagement Optimization (SEO)—a smarter, more holistic approach. Instead of just appeasing search engines, it focuses

In today’s competitive landscape, digital marketing plays a crucial role in the growth of businesses. However, marketers often face several challenges that can hinder their efforts. At Pinaka Digital Technologies, a leading digital marketing agency, we understand these pain points and have devised effective strategies to tackle them. In this blog, we’ll explore some common

In the fast-moving landscape of digital marketing, we need to be using the latest tools and technologies to stay ahead of the curve. The rise of Artificial Intelligence has changed the rules governing this landscape by allowing businesses to automate tasks, guide personalized customer interactions, and make on-the-spot adjustments targeting campaigns with laser precision, in