April 2025

In the world of digital marketing, businesses often obsess over numbers—clicks, impressions, and Cost Per Lead (CPL). But here’s the real question: Are those leads converting? CPL in digital marketing should not just be about how much you pay per lead; it should be about how much value each lead brings to your business. In […]

Social media isn’t just about scrolling, double-tapping, or dropping fire emojis in the comments—it’s a powerful business tool that can take brands from ‘just existing’ to ‘absolutely thriving.’ If you think social media is only about engagement, let’s flip the script: it’s about converting that engagement into revenue, leads, and brand loyalty. Welcome to the

In today’s hyper-connected world, a website is more than just a digital presence—it’s a powerful tool that can dominate industries, capture markets, and leave a lasting impression. A well-designed website is the backbone of any successful business, helping brands reach a global audience while standing out in an overcrowded digital space. But what truly makes

Transforming ORM for the Digital Era: The Shift from Reputation to Relationship In today’s digital era, your brand’s reputation isn’t just about what people say—it’s about how they feel. While Online Reputation Management (ORM) is traditionally about maintaining a clean image, we at Pinaka Digital Technologies believe in something more profound: Online Relationship Management. It’s