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    CASE STUDY PRIDE WORLD CITY

    BY PINAKA DIGITAL TECHNOLOGIES

    Statement of Confidentiality: This document is being provided by Pinaka Digital Technologies as a case study reference. It is understood that the contents of this document shall remain confidential and shall not be disclosed to any third party without prior written consent from Pinaka Digital Technologies. All registered trademarks are duly acknowledged.

    Industry icon

    INDUSTRY

    Real Estate

    SERVICE

    - Performance Marketing - Creative Strategy

    ABOUT THE CLIENT

    Pride World City is a masterpiece by Pride Group, a pioneering construction company. With global Living that sprawls across 400 acres of lush green landscapes, Pride World City is sure to redefine the skyline of Pune. With over 3,500 happy families calling us their home, this meticulously designed township plans to offer a complete world of amenities, including premium residential living, schools, clubs, shopping malls, hospitals, multiplexes, and IT parks. At Pride, we commit to delivering high-quality homes on time while proudly maintaining a debt-free portfolio. Come experience a global living in making at Dhanori- Lohegaon Rd. Pune.

    CAMPAIGN OBJECTIVE

    Pride World City takes homeownership celebrations to the next level with Casa Carnival, Pune’s biggest home-buying festival.This month-long extravaganza goes beyond traditional fairs, offering exclusive deals, interactive events, and expert advice.The campaign objective is to foster brand awareness, drive website traffic and generate leads, ultimately boosting sales by turning the dream of homeownership into a joyful reality for Pune residents.

    CREATIVE STRATEGY

    TEASER CAMPAIGN

    “Here’s everything that awaits you at Pune’s Biggest home buying fest.”, sparked conversations among potential homebuyers. This simple teaser campaign, running for just 14 days, successfully built anticipation for the grand reveal of Casa Carnival, Pride World City’s highly-anticipated housing event.  It wasn’t about a hard sell, but about planting a seed of excitement, leaving everyone eager for the beginning of the same.

    LAUNCH CAMPAIGN

    For four weeks, we went deep-dive on our communication and creative strategies. We brainstormed new ways to reach you,tweaked existing ones to keep things fresh, and fought off that “been-there-seen-that” feeling.
    This laser focus on talking to you, the right way, led to a whopping 5X increase in enquiries across all our projects!

    EXTENDED CAMPAIGN

    Our digital strategy was a hit, driving tons of interest in the campaign. We saw so much buzz that we decided to keep the party going for two extra weeks. This “on-demand” extension lets us capture even more interest and keep the momentum going!

    CAMPAIGN STRATEGY - MEDIA MIX

    01

    Google Search

    02

    Google
    Display/YouTube

    03

    Facebook/Instagram
    LeadGen

    04

    Facebook/Instagram
    Conversion Ads

    05

    Taboola LeadGen

    06

    LinkedIn LeadGen

    FACEBOOK STRATEGY

    TARGETING & DEMOGRAPHICS

    DEMOGRAPHIC

    Gender: Male & Female Age
    Group: 25-60

    OCCUPATION

    Senior IT, Commerce, Finance & PSU professionals, Business Owners, Real Estate Investors

    LOCATION

    People traits matching personas with the active buyers

    LOOKALIKE

    Buyers in the 8-10 Km radius, who want to upgrade their lifestyle

    AUDIENCE - PROFILE TARGETING

    Image

    AUDIENCE - REAL ESTATE INVESTORS

    FACEBOOK PLACEMENTS

    GOOGLE STRATEGY

    TARGETING & DEMOGRAPHICS

    DEMOGRAPHIC

    Gender: Male & Female Age
    Group: 25-60

    BRAND

    Targeted brand keywords to cater who knows brand

    GENERIC

    Targeted keywords generic in terms of configuration & location like 2 BHK, 3 BHK flats

    COMPETITOR

    Running ads on keywords of Competitor projects that fall in the same price bracket & location.

    RESULTS ACHIEVED

    3265556

    Unique Reach

    6531113

    Viewable Impressions

    3050

    Total Leads Recived

    5X

    Total Site Visit

    7X

    Booking

    RESULTS

    Our meticulously crafted digital campaign strategies paid off in spades. We witnessed a significant surge in lead generation and website traffic, a testament to the campaign’s effectiveness. This data-driven approach not only boosted brand awareness but also successfully converted interest into action, achieving all the campaign’s key objectives.