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CASE STUDY PRIDE WORLD CITY
BY PINAKA DIGITAL TECHNOLOGIES
Statement of Confidentiality: This document is being provided by Pinaka Digital Technologies as a case study reference. It is understood that the contents of this document shall remain confidential and shall not be disclosed to any third party without prior written consent from Pinaka Digital Technologies. All registered trademarks are duly acknowledged.
INDUSTRY
Real Estate
SERVICE
- Performance Marketing - Creative Strategy
ABOUT THE CLIENT
Pride World City is a masterpiece by Pride Group, a pioneering construction company. With global Living that sprawls across 400 acres of lush green landscapes, Pride World City is sure to redefine the skyline of Pune. With over 3,500 happy families calling us their home, this meticulously designed township plans to offer a complete world of amenities, including premium residential living, schools, clubs, shopping malls, hospitals, multiplexes, and IT parks. At Pride, we commit to delivering high-quality homes on time while proudly maintaining a debt-free portfolio. Come experience a global living in making at Dhanori- Lohegaon Rd. Pune.
CAMPAIGN OBJECTIVE
Pride World City takes homeownership celebrations to the next level with Casa Carnival, Pune’s biggest home-buying festival.This month-long extravaganza goes beyond traditional fairs, offering exclusive deals, interactive events, and expert advice.The campaign objective is to foster brand awareness, drive website traffic and generate leads, ultimately boosting sales by turning the dream of homeownership into a joyful reality for Pune residents.
CREATIVE STRATEGY
TEASER CAMPAIGN
“Here’s everything that awaits you at Pune’s Biggest home buying fest.”, sparked conversations among potential homebuyers. This simple teaser campaign, running for just 14 days, successfully built anticipation for the grand reveal of Casa Carnival, Pride World City’s highly-anticipated housing event. It wasn’t about a hard sell, but about planting a seed of excitement, leaving everyone eager for the beginning of the same.
LAUNCH CAMPAIGN
For four weeks, we went deep-dive on our communication and creative strategies. We brainstormed new ways to reach you,tweaked existing ones to keep things fresh, and fought off that “been-there-seen-that” feeling.
This laser focus on talking to you, the right way, led to a whopping 5X increase in enquiries across all our projects!
EXTENDED CAMPAIGN
Our digital strategy was a hit, driving tons of interest in the campaign. We saw so much buzz that we decided to keep the party going for two extra weeks. This “on-demand” extension lets us capture even more interest and keep the momentum going!
CAMPAIGN STRATEGY - MEDIA MIX
01
Google Search
02
Google
Display/YouTube
03
Facebook/Instagram
LeadGen
04
Facebook/Instagram
Conversion Ads
05
Taboola LeadGen
06
LinkedIn LeadGen
FACEBOOK STRATEGY
TARGETING & DEMOGRAPHICS
DEMOGRAPHIC
Gender: Male & Female Age
Group: 25-60
OCCUPATION
Senior IT, Commerce, Finance & PSU professionals, Business Owners, Real Estate Investors
LOCATION
People traits matching personas with the active buyers
LOOKALIKE
Buyers in the 8-10 Km radius, who want to upgrade their lifestyle
AUDIENCE - PROFILE TARGETING
AUDIENCE - REAL ESTATE INVESTORS
FACEBOOK PLACEMENTS
GOOGLE STRATEGY
TARGETING & DEMOGRAPHICS
DEMOGRAPHIC
Gender: Male & Female Age
Group: 25-60
BRAND
Targeted brand keywords to cater who knows brand
GENERIC
Targeted keywords generic in terms of configuration & location like 2 BHK, 3 BHK flats
COMPETITOR
Running ads on keywords of Competitor projects that fall in the same price bracket & location.
RESULTS ACHIEVED
3265556
Unique Reach
6531113
Viewable Impressions
3050
Total Leads Recived
5X
Total Site Visit
7X
Booking
RESULTS
Our meticulously crafted digital campaign strategies paid off in spades. We witnessed a significant surge in lead generation and website traffic, a testament to the campaign’s effectiveness. This data-driven approach not only boosted brand awareness but also successfully converted interest into action, achieving all the campaign’s key objectives.