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CASE STUDY CODENAME FUTURE PNQ
BY PINAKA DIGITAL TECHNOLOGIES
Statement of Confidentiality: This document is being provided by Pinaka Digital Technologies as a case study reference. It is understood that the contents of this document shall remain confidential and shall not be disclosed to any third party without prior written consent from Pinaka Digital Technologies. All registered trademarks are duly acknowledged.
INDUSTRY
Real Estate
SERVICE
- Performance Marketing - Creative Strategy
ABOUT THE CLIENT
NAME THAT REFLECTS TRUST & INNOVATION
Future PNQ is a flagship project of The Laxmi Empire. With roots in this area, the brand promises you trust and authenticity. Under
dynamic leadership, the company is set to change the landscape of Southeast Pune with innovative and world-class lifestyle
destinations in the coming time. Future PNQ will lay the benchmark in this promising development journey.
The company believes in transforming a piece of land into an asset of advantage for the esteemed plot buyers. Greater emphasis
is laid on building superior civic and social infrastructure to make each project an incredible lifestyle landmark where life will be a
celebration of good times!
CAMPAIGN OBJECTIVE
The campaign aims to increase brand visibility, drive website traffic, and generate maximum leads by showcasing the fulfillment of
homeownership through plot investments, appealing to individuals seeking to turn their dreams into reality
LAUNCH CAMPAIGN
Our launch campaign for PNQ’s NA Villa Plots was a multi-faceted social media blitz designed to generate high lead flow and
bookings. Spanning two months, the campaign utilized targeted Facebook and Google Ads to reach a diverse audience. We
employed various targeting strategies, including software professionals, investment seekers, vernacular language users, website
retargeting, YouTube TV screen ads & Display Ads. This comprehensive approach yielded impressive results, exceeding the lead
generation target of 3200 and achieving a higher booking ratio through Google Ads and Facebook.
CAMPAIGN STRATEGY - MEDIA MIX
01
Google Search
02
Google
Display/YouTube
03
Facebook/Instagram
LeadGen
04
Facebook/Instagram
LeadGen
FACEBOOK STRATEGY
TARGETING & DEMOGRAPHICS
DEMOGRAPHIC
Gender: Male & Female Age
Group: 28-60
OCCUPATION
Senior IT, Commerce, Finance & PSU professionals, Business Owners, Real Estate Investors
LOCATION
People traits matching personas with the active buyers
LOOKALIKE
Buyers in the 8-10 Km radius, who want to upgrade their lifestyle
AUDIENCE - PROFILE TARGETING
AUDIENCE - REAL ESTATE INVESTORS
FACEBOOK PLACEMENTS
GOOGLE STRATEGY
TARGETING & DEMOGRAPHICS
DEMOGRAPHIC
Gender: Male & Female Age
Group: 25-60
BRAND
Targeted brand keywords to cater who knows brand
GENERIC
Targeted keywords generic in terms of configuration & location like 2 BHK, 3 BHK flats
COMPETITOR
Running ads on keywords of Competitor projects that fall in the same price bracket & location.
RESULTS ACHIEVED
4078549
Unique Reach
10310298
Viewable Impressions
3200
Total Leads Recived
12X
Total Site Visit
5X
Booking
RESULTS
The PNQ NA Villa Plots launch campaign was a resounding success, exceeding the lead generation target by a significant margin.
This multi-faceted social media blitz, spanning Facebook and Google Ads with diverse targeting strategies, yielded over 3200
leads. This campaign demonstrates the power of a comprehensive approach, reaching a wide audience and generating significant
interest in PNQ’s exciting new development.